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June 14, 2019

Wall Street Leverages Big Data, Commercial Real Estate Should Too

RealMassive | Data

Wall Street investing in 2019 looks a little different than it did 10 or 20+ years ago in part because of the rapid rise of big data. Big data has revolutionized the way we make investment decisions, and the prolific rise of algorithmic trading is indicative of its impact and success. Algorithmic trading relies on […]

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April 18, 2019

Overcoming the Dated Data Disadvantage

RealMassive | Data

If you’ve been in the commercial real estate scene for a while, you know the value data can provide. But, what happens when it doesn’t provide that promised value? What happens when the data doesn’t work? When things go wrong or predictions are turned upside down and investment opportunities (and lots of money) are lost, […]

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August 28, 2018

How to Use Commercial Data to Predict Future Results and Gain a Competitive Advantage

RealMassive | Data

Businesses have been developing predictive analytics since the beginning of commerce. Haberdashers forecasting shifting tastes in fashion, or financiers developing strategies to trade stocks, are two of the classic examples. As you already know, developing sound predictive analytics has always been a key competitive advantage in commercial real estate. And it’s something that won’t change: […]

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July 18, 2018

How to Avoid the Dated Data Pitfall

RealMassive | Data

How up-to-date is your Commercial Real Estate data? Many CREs that don’t have fresh data spend significant amounts of time gathering information on the state of the market. This causes two problems: first, they miss out on opportunities because that’s time they could be spending nurturing relationships. Second, it’s hard to have the most recent, […]

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May 7, 2018

Open Data – What the Numbers are Showing in the Oklahoma City Market

RealMassive | Data

A look at What’s Happening Right Now in Oklahoma City’s Commercial Market Data   Yesterday is old news. In commercial real estate, it’s always about what’s next. That’s why CREs are always painstakingly getting as much info on the market as they can, keeping their data as up-to-date as is humanly possible. It’s a competitive […]

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April 18, 2018

How Real-Time Data Can Make You Proactive

RealMassive | Data

In commercial real estate, we’re constantly collecting enormous quantities of data. But, we’re only just beginning to understand how beneficial this data is for business. Real-time data cuts down on the lag between data collection and analysis. However, collecting copious amounts of data doesn’t do you any good if you aren’t fully prepared to act […]

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February 21, 2018

How Commercial Real Estate Uses Big Data: It Can Help You Reach The Right Client

RealMassive | Data

Market Data is the lifeblood of Commercial Real Estate; without it, we simply cannot do a good job representing our clients. This is why the best brokers spend so much time and effort gathering the most accurate picture of the market. It’s also why we always hear stories of brokers giving inaccurate information about their […]

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December 19, 2017

The Benefits of Real-Time Data Management: Save Time & Increase Accuracy

RealMassive | Data

It’s not a stretch to say that business happens in real-time. Doors open and possibilities present themselves at a moment’s notice, and inaction can mean missed opportunities. At the same time, information has become one of our most valuable commodities. Without accurate, up-to-date data, decision-making is instinctual rather than informed. These facts are leading commercial […]

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August 8, 2017

How Good is Commercial Real Estate Big Data? Three Ways to Use It to Your Advantage

RealMassive | Data

The term big data sounds incredibly complicated, implying vast layers of statistics and trends to translate and then use to make solid predictions. It’s intimidating to those who not only don’t have access to big data, but who are also inexperienced in harnessing its power to make proactive and well-informed decisions. By anyone’s estimation, though, […]

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